Vangwe | Fintech Software Development
Better Brand Analytics

Developing a Data Visualization Platform

New York

Better Brand Analytics data visualization platform
Better Brand Analytics data visualization platform

About the client

Better Brand Analytics is a data-driven company that specializes in helping businesses monitor and analyze customer feedback across various channels.
Their platform provides insights on consumer sentiment, brand reputation, and customer satisfaction, helping companies make informed decisions to improve products, services, and overall customer experience by transforming raw data into actionable insights.
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Our approach

The initial challenge

The founder approached us to develop an MVP to validate their platform concept with current and prospective clients.

The MVP needed smooth integration with social media platforms like Facebook, Instagram, and TikTok to gather and analyze key performance data for brand marketing.

The challenge was to create an intuitive, scalable solution capable of handling complex data flows from multiple platforms.

Better Brand Analytics initial challenge

Developing the digital platform

We delivered a complete analytics infrastructure:

  • Data Visualization App: Real-time insights for brand marketers through an intuitive interface.
  • Scalable API: Built with Node.js and NestJS for seamless data integration.
  • AWS Data Warehouse: Scalable storage and analytics capabilities.
  • Cloud Infrastructure: Secure, managed AWS environment designed for growth.
  • Marketing Landing Page: Optimized to increase visibility and user engagement.
Better Brand Analytics platform development

A solid partnership

Successfully launched a real-time brand analytics platform,providing marketers with actionable insights and data visualization tools.
Built a scalable foundation for growth,enabling BBA to deliver a comprehensive analytics service and expand its offering over time.
Vangwe team collaborating with Better Brand Analytics
Better Brand Analytics and Vangwe team session

Integrations

Integrations implemented throughout the process include:

Tech Stack

Core technologies used during the process include:

React

Node.js

NestJS

MongoDB

TypeScript

Amazon Web Services

MySQL

BigQuery

The voice of the client

“They were a pleasure to work with. The MVP was completed on time and within budget, and the team ensured a seamless process by proactively addressing questions and concerns.”
Amy Gish avatar
Amy GishFounder at Better Brand Analytics