New York, USA

Better Brand Analytics

Data Visualization Platform

Better Brand Analytics is a data-driven company that specializes in helping businesses monitor and analyze customer feedback across various channels. BBA provides insights on consumer sentiment, brand reputation, and customer satisfaction. Their platform helps companies make informed decisions to improve products, services, and overall customer experience by transforming raw data into actionable insights.

Challenge

The founder approached us to develop an MVP to validate their platform concept with current and prospective clients. The MVP needed seamless integration with social media platforms like Facebook, Instagram, and TikTok to gather and analyze key performance data for brand marketing. The challenge was to create an intuitive, scalable solution capable of handling complex data flows from multiple platforms.

Solution

We implemented a strategy to meet Better Brand Analytics' needs:

Data Visualization App: A user-friendly app providing real-time insights for brand marketers.
Scalable API: A robust API built with Node and NestJS for seamless data integration.
AWS Data Warehouse: A scalable database setup on AWS for effective storage and analysis.
Cloud Infrastructure: Managed AWS infrastructure for secure, scalable growth.
Marketing Landing Page: A targeted landing page to boost engagement and visibility.

Result

Through our collaboration, Better Brand Analytics successfully launched their data visualization platform, equipping brand marketers with actionable insights and real-time analytics. This MVP not only validated the platform's value for clients but also enabled strategic decision-making and the development of data-driven marketing strategies.

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What we brought to the table

Vangwe's contribution to the project, in both talent and human value, as well as know-how.

Tech Stack

React

Node.js

NestJS

MongoDB

Typescript

Amazon Web Services

MySQL

BigQuery

Integrations we implemented

Auth0

The voice of the client

“Overall, they were a pleasure to work with.”

The MVP was completed on time and within budget; it also aligned with the client's expectations — in fact, the frontend was consistent with the product design. The team ensured a seamless process through clear communication and by proactively addressing questions and concerns.

Amy GishFounder at Better Brand Analytics

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Europe

Agustín Guerra

CEO & Co-Founder

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USA | LatAm

Lucía Sánchez León

Chief Growth Officer

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